Changing public perception about beef
This week, I had the chance to visit the offices of a major voice voice for the beef industry in the US. I’ll leave them unnamed for now. One of their primary roles is to defend and promote beef as a healthy, safe, environmentally-friendly food source. I think they probably do a fine job on the first two subjects, but as I read through their “mythbusting” of beef being bad for the environment, I thought they should have titled that section “Beef: It’s not quite as bad as you think!” I wasn’t sure if they were defending beef production or a nuclear waste dump. Let me explain.