Time to end the Beef Apology Tour

Changing public perception about beef
This week, I had the chance to visit the offices of a major voice voice for the beef industry in the US.  I’ll leave them unnamed for now.  One of their primary roles is to defend and promote beef as a healthy, safe, environmentally-friendly food source.  I think they probably do a fine job on the first two subjects, but as I read through their “mythbusting” of beef being bad for the environment, I thought they should have titled that section “Beef: It’s not quite as bad as you think!”  I wasn’t sure if they were defending beef production or a nuclear waste dump.  Let me explain.

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